80% of respondents to a survey conducted by Document Source & PrintSoft indicated that they thought it was important to increase the efficiency of creating customer correspondence in these economically challenging times. Why? The reason is simple. Organisations are facing several issues when it comes to preparing their outbound communications whether they are destined for mail or distributed electronically; from their preparation to their delivery, it is a costly and time-consuming process. And in times like these, every budget item of an organisation is being looked at more closely for cost reduction and improved efficiency, but still see the need for paper.
Think about the volume of correspondence that is printed by an organisation of mid-size every year:
All these issues create the need for a streamlined mailing process of business correspondence. The market landscape is changing fast. As Print Service Providers need to expand their offering and find new revenue streams, the aggregation of mail seems like a perfect service to offer.
So what is the solution to reduce the costs of business correspondence? Well there are many. But one of them is called Hybrid Mail.
Source: Objectif Lune
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